Re: FW: Sirdar reputation
From: Russell Morris ()
Sent:28 July 2008 11:39:56
Dear Mrs Bates
Thanks for your email this morning and the link to Lets knit forum. I have already viewed the comments from the three pages and as you warned me, some of the reading is a little painful.
I should firstly agree that the situation with our website has been something of a disaster.
We embarked on a new site some two years ago with a local company and things have not gone to plan. The good news is that we are now only a short time away from going live with the new site. I would hope (and I say this with a sharp intake of breath due to the problems we have experienced to date) that you will be able to see the new site within a couple of weeks. We are currently giving the site a final once over to try to ensure that the massive wealth of information is correct.
The new Sirdar website will show all of our current leaflets (along with sizing and yarn usage charts) and yarns (by colour) and we are very confident that you will be able to navigate the new site far more easily than our old one.
Regarding some of the other comments on the forum, I would comment that having spent almost 19 years at Sirdar and having started my career with the company as a sales representative I do appreciate how important it is to look after our customers and I am not simply meaning our retailers (although they are of course very important to us), but also our consumers, who ultimately pay our salaries.
The aim at Sirdar is very simple, we strive to have satisfied customers and in the main I feel we achieve this, although I am also a realist and understand that we don’t get it right every single time. However when this occurs and when we are alerted to something that’s gone wrong we do our best to put it right.
It is of course very difficult for me to comment on the specific items on your forum, but I would be happy to look into any individual issues which your members have.
Please let me know if I can help either yourself or your other members further
In the meantime kind regards
Russell Morris
Managing Director
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Sirdar Spinning Limited
Flanshaw Lane
Alverthorpe
WAKEFIELD
West Yorkshire
WF2 9ND
Telephone 01924 371501
Fax 01924 290506
Regd. In England 3975238
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